Staff Visual Designer @ GE HealthCare

From brand identities to design systems, I craft experiences that feel human, remarkable, and scale with impact.

PROJECT SPOTLIGHT

2025

GE Healthcare's Ethos Design System

Ethos Design System is GE HealthCare’s unified design language — a fusion of form and function that brings clarity, consistency, and accessibility to digital healthcare experiences. It empowers teams to design and build faster while focusing on what matters most: improving patient outcomes.

More than a design system, Ethos is a platform that unites design and engineering at scale. By turning validated patterns into production-ready code, it helps teams deliver familiar, high-performing interfaces built for the unique complexities of healthcare.

overview
GE HealthCare, a global leader in medical technology and diagnostics, uses the Ethos Design System to ensure consistency and accessibility across its 200+ software applications and devices. Ethos delivers coded components, design tokens, and clear guidelines that help teams build intuitive, inclusive, and scalable healthcare solutions aligned with WCAG standards.
role
I partnered with the Ethos Design System team to evolve GE HealthCare’s design language, building a comprehensive component library and crafting the guidelines for the Ethos 2.0 website. I also defined motion and interaction patterns to ensure every gesture and transition felt seamless and intuitive.
awards
• Red Dot Award for Interaction & Interface Design (2025)
• dmi: Design Value Award (2025)
• NY Product Design Award, Gold Winner (2025)
ethos-hero

WORK 2015—2025

INFO

Senior Product Designer with 15+ years turning complex, high-stakes systems into products people understand and trust. I lead with product thinking, translating ambiguous problems into scalable design systems, clear interaction models, and measurable outcomes, using visual craft as the mechanism, not the destination. Contributed as a Staff Visual Designer on GE HealthCare’s enterprise design system spanning 100+ clinical applications across 36 product teams; previously shipped consumer hardware and software experiences at Motorola reaching 34M+ active users.

CEZAR BIANCHI
SENIOR DESIGNER & ART DIRECTOR
POSITION
STAFF VISUAL DESIGNER @ GE HEALTHCARE
 Copyright ©2015–2025