SENIOR Designer & ART DIRECTOR
About
I’m Cezar Bianchi — a senior designer and art director from Brazil, now based in Chicago Houston, with over 15 years of experience.
My work lives at the intersection of branding and visual design. I thrive in spaces that value thinking, refining, and the courage to explore bold ideas — crafting digital experiences that leave a meaningful impact.
Currently, I’m a Staff Visual Designer at GE HealthCare, where I help shape a robust design system that spans everything from mobile apps to MRI machines, redefining how healthcare design can feel more human and connected.
Before GE, I spent four exciting years with Motorola’s CXD team, contributing to projects like the Moto app and the Quick View Display interface for the RAZR foldable — blending usability with delight in everyday interactions.
Throughout my career, I’ve moved fluidly between experience design and branding, always with a detailed eye for accessibility and clarity. Along the way, my work has been recognized by the Brazilian Biennial of Design, HOW In-House Design Awards, Dieline, Red Dot Awards, The One Club Awards, and Brasil Design Awards.
For me, design is more than problem-solving — it’s about creating experiences that connect people, spark curiosity, and stand the test of time.
cezarbianchi@gmail.com
SKILLS
Product design
UX/UI
Art direction
Brand design
Creative direction
Motion UX
Icon design
Illustration
POSITION
Staff visual designer
@GE HealthCare
LANGUAGE
English
Portuguese
I’m currently living in the Houston area, discovering a whole new side of the U.S. with my family. I have two incredible kids, Leonardo and Julio, who fill our days with laughter, noise, and endless surprises. My wife and I share a lively home with two whippets and a growing jungle of plants—another shared obsession around here.
As a proud Brazilian, soccer has always been part of who I am. I love playing whenever I can and never miss a Palmeiras match on TV. Music is another big piece of my life—heavy and hard rock are always on my playlist, helping me clear my head and recharge.
Life isn’t just about work (even though design is one of my biggest passions). I make sure to spend time with my kids, whether it’s kicking the ball around with my youngest or listening to underground metal with my oldest, who’s now learning drums. I also enjoy photography and plan to set up a small home studio soon to experiment with analog graphic design—getting back to the tactile side of creativity, with ink, paint, and print.
EXPERIENCE
GE HEALTHCARE
UX STAFF VISUAL DESIGNER
2021—NOW
MOTOROLA
STAFF VISUAL DESIGNER
2017—2021
RUSH MEDICAL CENTER
PRODUCT DESIGNER
2016—2017
PIXL LLC
UI DESIGNER
2015
CHOSEN VITAMINS
CREATIVE DIRECTOR
2012—2014
LEMON YELLOW
DESIGNER INTERN
2012
IG - INTERNET GROUP BRASIL
BRAND & DESIGN SPECIALIST
2010—2010
LEN
DESIGN MANAGER
2007—2009
EDUCATION
FLATIRON SCHOOL
UX/UI DESIGN
2014
FACULDADES RIO BRANCO
MBA BRAND DESIGN
2008—2010
ANHEMBI MORUMBI
MBA BRAND MANAG.
2005—2006
UNIVERSIDADE PAULISTA
BA GRAPHIC DESIGN
2004—2005
ETE CARLOS DE CAMPOS
VISUAL ARTS TECH DEGREE
1994—1998
HONORS AND AWARDS