Critique
Critique’s new identity: bridging education and investment.
Critique is an educational investment venture stemming from Bahema's rich 60-year legacy in finance. Positioned in the midst of Brazil's scholastic transformation, Critique is committed to constructivist pedagogy and nurturing critical thinking. In this journey, Critique aims to play a pivotal role in shaping Brazil's educational landscape, blending financial expertise with a dedication to intellectual development.
Design objective
Critique's creation involved a purposeful pivot in business focus, harmonizing with constructivist principles while seamlessly integrating its core function of managing securities for investment. The design objective was clear: to capture the essence of critical thinking within a visual identity. We sought to create a brand that mirrors a commitment to education and invites society into thoughtful dialogue. The colon, a symbol of universality and simplicity, was chosen deliberately to underscore Critique's core message: an open invitation to engage in critical thinking.
Solution
Inspired by Critique's commitment to education and dialogue, it was crafted a visual concept that mirrors the brand's ethos. The colon, a universal symbol, embodies simplicity and elegance, carrying profound meaning. The visual identity developed for Critique resonates with its educational focus, ensuring a responsible and conscious exchange of ideas.
Results
My collaboration with Critique has yielded tangible results. The visual concept effectively translates the brand's dedication to education and critical thinking into a compelling identity. Beyond aesthetics, Critique serves as a catalyst for meaningful discourse, encouraging individuals and communities to engage in the ongoing scholastic transformation. As Critique gains momentum, it is poised to make a lasting impact by bridging the realms of education and investment, fostering responsible and intentional dialogue.
